Social media buttons are not a social media strategy

By Michelle O'Keeffe on Jun 3, 2012

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"Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and world brand is providing free advertising for Twitter and Facebook. But do these buttons work? It’s hard to say. What we know for sure is that these magic buttons promote their own brands — and that they tend to make you look a little desperate. Not too desperate, just a little bit."

If you have a social media profile, or are thinking of launching one, you should check out this article from iA

http://informationarchitects.net/blog/sweep-the-sleaze/

Michelle O'Keeffe

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

Social media buttons are not a social media strategy

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