Building Smarter: Clarendon Homes Blueprint for CRM Success in Construction
Clarendon Homes: Building a CRM Foundation for Scalable Growth
As one of the most recognisable names in homebuilding, Clarendon Homes—a division of the Campbell Property Group (CPG)—was grappling with fragmented systems, manual-heavy processes, and a digital stack that just couldn’t keep up. With multiple business units operating semi-independently, inconsistencies in customer data and workflows were stalling efficiency and growth. After past CRM attempts failed to deliver, CPG set its sights on a modern solution that could unify operations and unlock long-term business scalability—starting with Clarendon Homes as the pilot for a full HubSpot implementation.
What they wanted:
- A single, centralised CRM across all business units, starting with Clarendon Homes.
- Automated workflows that reduce manual tasks and boost internal efficiency.
- Unified reporting and better visibility of the entire customer journey.
- Scalable systems to support a seamless customer experience from enquiry to handover.
What they needed:
- Integration between HubSpot and existing systems like ClickHome, Framework, and SharePoint.
- Custom middleware to enable seamless, secure data flows.
- Process alignment across marketing, sales, and operations teams.
- Hands-on onboarding and training to empower teams with the new tech.
The problem
Clarendon Homes was facing a tech headache. Disconnected platforms meant sales, marketing, and operations were often working in silos, resulting in poor data integrity and inefficiencies across customer interactions.
Manual workarounds were common. CRM efforts in the past had either lacked adoption or failed to integrate with their existing tools—leading to a loss of confidence in digital solutions. With ambitions to unify the broader business, CPG knew that fixing the foundation was critical. They needed a CRM solution that would not only support their goals today but scale with them tomorrow.
The solution
A Strategic, Phased Implementation Built for Scale
To set CPG up for long-term success, we took a deliberately phased approach—launching first with Clarendon Homes as a pilot site. This allowed us to build foundational systems in a controlled environment, gather feedback early, and create a scalable blueprint for the broader organisation. The solution needed to do more than just ‘plug and play’—it had to be deeply integrated, future-focused, and tailored to the complexity of a large residential construction business. With multiple departments, legacy systems, and a wide range of customer touchpoints, the project required technical depth, process alignment, and careful change management.
Here's what we've delivered as part of Phase 1:
The impact
Immediate Gains, Long-Term Vision
Even in its earliest phase, the impact has been clear. Clarendon Homes has seen enhanced visibility into sales and marketing activities, improved customer engagement through better personalisation, and faster, more efficient internal workflows. Teams are adopting the platform confidently, and CRM tools are no longer a source of friction—but a tool for growth.
Administrative effort has dropped, sales teams are more focused on meaningful connections, and the foundation is laid for smarter reporting and strategic forecasting.
And the best part? This is just the beginning. With the groundwork now in place, CPG is primed to roll out similar transformations across its other business units—turning HubSpot into the backbone of a scalable, customer-first future.