As one of the most recognisable names in homebuilding, Clarendon Homes—a division of the Campbell Property Group (CPG)—was grappling with fragmented systems, manual-heavy processes, and a digital stack that just couldn’t keep up. With multiple business units operating semi-independently, inconsistencies in customer data and workflows were stalling efficiency and growth. After past CRM attempts failed to deliver, CPG set its sights on a modern solution that could unify operations and unlock long-term business scalability—starting with Clarendon Homes as the pilot for a full HubSpot implementation.