In the fast-paced world of advertising, effectively managing inventory, contracts, and customer interactions is crucial for success. Our client, an Australian-based company specializing in managing and selling advertising spaces across retail locations, faced significant operational hurdles due to fragmented legacy systems.
Manual processes, disconnected databases, and limited automation resulted in inefficiencies, data inaccuracies, and hindered their ability to scale effectively. This case study explores how integrating their disparate systems into a unified CRM solution revolutionized their operations, unlocking new levels of efficiency and customer satisfaction.