Increased Redemptions, Reduced Bottlenecks: A HubSpot Marketing Win
In the fast-paced world of retail and pet care, speed and flexibility are everything. One leading global retail brand, operating in Japan, was relying on manual processes and developer-heavy workflows to run their coupon campaigns—one of their most powerful marketing tools.
Looking to move faster and engage smarter, they turned to HubSpot and Engaging.io to streamline operations, unify data, and give their marketing team the power to run the show.
What they wanted:
- Greater speed and flexibility in launching coupon campaigns
- Marketing autonomy without developer bottlenecks
- Improved customer targeting and engagement
- The ability to track performance across campaigns and stores
What they needed:
- A powerful, easy-to-use platform for marketing automation
- A custom portal to manage coupons across multiple stores
- Seamless integrations with Salesforce and other existing systems
- Unified, real-time data for better insights and decision-making
The problem
The team had already built a strong foundation using Salesforce Marketing Cloud to manage their marketing activity—especially when it came to coupons, a core part of their customer engagement strategy. However, as their ambitions grew and the market evolved, they recognised an opportunity to further enhance agility and campaign turnaround times.
Their existing systems required technical input for each campaign launch, which worked well at scale but introduced some delays when rapid deployment was needed. In addition, data was spread across multiple platforms, making it more complex to get a unified view of customer behaviour and campaign impact.
With a desire to move faster, work more autonomously, and harness the full potential of their data, the business set its sights on a more streamlined, marketer-led approach.
Engaging io has transcended the typical vendor role to become a true partner who deeply understands and drives our business success. Their expertise, dedicated support, and proven technical capabilities deserve the highest rating. We are profoundly grateful to Engaging.io for establishing a solid foundation that allows us to operate our new system confidently.
Tanaka, K
The solution
We partnered with the client to roll out HubSpot Marketing Hub Enterprise, backed by a custom solution tailored to their coupon-driven business model.
Here’s how we did it:
Custom Store Portal: Built a tailored portal to generate, distribute, and track coupons, with automation for expiration and validation.
Salesforce + Spiral Integration: Ensured unified, real-time data sync between platforms for up-to-the-minute accuracy.
Automated Campaign Management: Set up smart workflows to personalise emails based on customer behaviour and lifecycle stage.
Marketing Team Empowerment: Delivered hands-on training to ensure the internal team could run campaigns autonomously—no devs needed.
The impact
The results were transformational. The coupon redemption rate increased significantly thanks to improved visibility, automation, and personalisation. Operational efficiency surged as the marketing team gained full control over their workflows—cutting campaign launch times dramatically.
Real-time insights now help store managers and marketers adjust strategies on the fly, while the unified data model has opened up smarter segmentation and campaign planning. With more creative bandwidth and less time wrangling systems, the team is focused on what matters most: delivering engaging, data-driven customer experiences.