Integrate, Automate, Elevate: How EventsAir Transformed Their Marketing Strategy
3:16

1x Hub

Marketing Hub Professional

8 wks

8 week project timeline

EventsAir is a leading event management platform that provides innovative solutions for planning and executing events. Their platform helps event organisers streamline operations, manage registrations, and create personalised experiences for attendees.

EventsAir faced a major hurdle with disconnected systems that created inefficiencies in their marketing operations. Their reliance on Zoho for CRM and finance, combined with Outreach for outbound marketing, meant data was fragmented across platforms, making it difficult to achieve a unified customer view.

While these systems provided valuable functionality, managing data across multiple platforms introduced complexities, highlighting opportunities to enhance automation and streamline processes for greater efficiency.

Enter HubSpot Marketing Hub Professional, which we focused on implementing and integrating with Zoho and Outreach to create a seamless marketing ecosystem.

What they wanted:

  1. A marketing automation solution to streamline campaign execution.
  2. Seamless integration between HubSpot, Zoho, and Outreach.
  3. Improved customer engagement through personalised marketing.
  4. Clear reporting dashboards to measure marketing performance.

What they needed:

  1. A unified customer view with real-time data synchronisation across platforms.
  2. Automated workflows to reduce manual tasks and improve efficiency.
  3. Lifecycle management tools to ensure smooth handoff between marketing and sales.
  4. Comprehensive training and documentation to empower their team in using HubSpot effectively.

The challenge

EventsAir faced significant challenges due to disconnected systems that hindered their ability to make data-driven decisions and create personalised customer experiences. 

Their reliance on Zoho for CRM and finance, combined with Outreach for outbound marketing, required comprehensive integrations to ensure a unified customer view. While these systems provided valuable functionality, managing data across multiple platforms introduced complexities, highlighting opportunities to enhance automation and streamline processes for greater efficiency.

We've used Engaging.io services for the implementation of HubSpot as our new marketing automation platform. The project required HubSpot to be integrated with both our CRM and our Sales Enablement platforms. The Engaging.io team have not only completed the project on time and within budget, but they also demonstrated exceptional dedication and ingenuity throughout the engagement. It was a complex implementation and there hasn't been a single challenge they haven't been able to solve for us. We are extremely grateful for their support and will definitely work with them again in the future.

Charlotte Cailleaux
Growth Marketing Manager

The solution

To tackle EventsAir’s fragmented marketing operations, we implemented HubSpot Marketing Hub Professional and seamlessly integrated it with Zoho and Outreach to ensure real-time data synchronisation.

Automated workflows streamlined lead management and customer engagement, while custom lifecycle management tools improved sales and marketing alignment. We also configured real-time reporting dashboards and provided comprehensive training to empower their team.

As a result, EventsAir experienced significant efficiency gains, with reduced manual effort, enhanced campaign performance through personalised marketing, and improved data consistency, allowing for smarter, data-driven decisions.

We integrated HubSpot with Outreach and Zoho to establish a continuous flow of real-time data, providing a unified view of customer interactions.
Custom automated workflows were developed to improve lead management, email marketing, and customer engagement. These workflows reduced manual efforts and ensured timely follow-ups.
EventsAir needed HubSpot to work seamlessly with their existing platforms, which meant lifecycle triggers were essential to get right. To do this we implemented integration with two-way sync between Zoho and HubSpot, allowing a seamless handoff at each stage and keeping the workflows and automation intact. 
We set up dashboards to track key marketing metrics, such as email engagement, conversion rates, and campaign ROI, allowing the team to make informed decisions.
Comprehensive training sessions equipped the EventsAir marketing team with the knowledge to manage HubSpot independently. Documentation provided ongoing support and reference materials.
Explore each step of the process:
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We integrated HubSpot with Outreach and Zoho to establish a continuous flow of real-time data, providing a unified view of customer interactions.
Custom automated workflows were developed to improve lead management, email marketing, and customer engagement. These workflows reduced manual efforts and ensured timely follow-ups.
EventsAir needed HubSpot to work seamlessly with their existing platforms, which meant lifecycle triggers were essential to get right. To do this we implemented integration with two-way sync between Zoho and HubSpot, allowing a seamless handoff at each stage and keeping the workflows and automation intact. 
We set up dashboards to track key marketing metrics, such as email engagement, conversion rates, and campaign ROI, allowing the team to make informed decisions.
Comprehensive training sessions equipped the EventsAir marketing team with the knowledge to manage HubSpot independently. Documentation provided ongoing support and reference materials.

The impact

The implementation of HubSpot Marketing Hub Enterprise revolutionised EventsAir’s marketing operations. With automated workflows and integrated systems, the marketing team no longer spent countless hours on manual tasks but could dedicate more time to optimising campaigns and engaging with prospects. 

The unified customer view facilitated smoother collaboration between the marketing and sales teams, ensuring that prospects received timely and relevant communication at every stage of their journey.

EventsAir’s marketing strategy became more agile, with real-time reporting offering immediate feedback on campaign performance. The tailored training sessions empowered their team to confidently manage the platform and explore new features to enhance their marketing efforts continuously. In the short term, efficiency gains and improved campaign performance were evident. In the long term, the foundation was set for scalable growth and innovation in their marketing initiatives.

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