EventsAir is a leading event management platform that provides innovative solutions for planning and executing events. Their platform helps event organisers streamline operations, manage registrations, and create personalised experiences for attendees.
EventsAir faced a major hurdle with disconnected systems that created inefficiencies in their marketing operations. Their reliance on Zoho for CRM and finance, combined with Outreach for outbound marketing, meant data was fragmented across platforms, making it difficult to achieve a unified customer view.
While these systems provided valuable functionality, managing data across multiple platforms introduced complexities, highlighting opportunities to enhance automation and streamline processes for greater efficiency.
Enter HubSpot Marketing Hub Professional, which we focused on implementing and integrating with Zoho and Outreach to create a seamless marketing ecosystem.