The client eatured in this case study currently operates in the luxury travel and hospitality industry, offering high-end accommodations in stunning global destinations. Known for exceptional architecture, immersive location-based experiences, and world-class culinary offerings, the company is deeply committed to local heritage and sustainability. Additionally, they manage marketing operations for an affiliated international hospitality brand.
The organisation struggled to streamline marketing operations across two distinct hospitality brands while maintaining their unique identities. Limited automation, inefficient data access from booking systems, and reliance on external agencies hindered scalability and real-time decision-making.