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If you’re a business that generates and communicates with a large amount of leads, it can be difficult to know which of them are more likely to become customers. One key strategy that has emerged to streamline the sales process and ensure that efforts are focused on the most promising prospects is lead scoring.
Join Brian Mitrof and Ben Whitehead as they discuss the benefits of using HubSpot's lead scoring tool. Learn more about what lead scoring is, it's overall benefits, how to create your own lead scoring model, and best practices and criteria you should keep in mind when implementing your lead scoring model.
Key Takeaways
- Better understanding of what lead scoring is and it's benefits.
- How to construct you own lead scoring model based on specific criteria that makes a contact more likely to close.
- Understand lead scoring best practices, and how to use automatically move contacts to the next stage of the sales funnel through custom automation.